As a business owner, you know that first impressions are everything when it comes to winning over new customers. Your storefront is the first thing people see when they drive or walk by – it’s what catches their attention and makes them want to come inside. Unfortunately, companies with quality products and services often lose business from prospective customers simply because of the appearance of their storefront.
If it’s not in good shape, it can drive them away. But if your storefront is welcoming and attractive, people will want to do business with you.
Here are 5 practical tips to make your storefront more appealing.
1. Use compelling signage that is visible and compelling.
Visibly display your company name and logo on your storefront, so people know you’re an official business. It also helps build brand awareness and recognition. According to a FedEx Office Survey, 76% of American consumers enter a store for the first time based on its signs. And 68% have purchased a service or product because the signage grabbed their attention. A small business’ sign can also be a powerful word-of-mouth marketing tool, with 75% of consumers saying they’ve told someone about a store based solely on its signage.
2. Have colorful and well-maintained landscaping.
Landscaping around your storefront is another easy way to keep your storefront appealing. Use greenery, water fountains, and fresh seasonal flowers to pave any walkways or open spaces. Large pots with plants and flowers are a perfect alternative if there’s no green space near you for landscaping.
Make sure to water the plants regularly and mulch around the base to keep them hydrated. Also, trim them regularly to keep them looking tidy and well-maintained. An overgrown and neglected landscape will make your storefront look unprofessional and messy.
3. Freshen up your building’s exterior.
How long has it been since your building’s exterior has been freshened up? Here are a few ideas to update your storefront and make it more appealing:
- A new coat of paint goes a long way to freshening up your storefront. Choose a light paint color that reflects the sunlight and makes your building look brighter and more inviting.
- If your storefront was painted fairly recently, you can clean and freshen it up by pressure washing it.
- Wash store windows and make them shine regularly.
- Add an outdoor awning over the door or window to create a more welcoming and professional entrance.
4. Create compelling window displays.
Window displays are vital – especially if you’re in a popular location with lots of foot traffic. Make your window displays engaging and inspiring to draw people inside. Instead of showcasing products, create store windows that tell stories about your brand and pique the curiosity and emotions of potential customers.
5. Improve your driveway or parking lot.
Your parking area is an extension of your storefront – and a reflection of your business. Investing in the maintenance and repaving of your asphalt ensures that it stays in good shape and makes a positive impression on your customers. Regular sealcoating protects your parking lot from damage and restores it to like-new condition.
Read More: Top 5 Benefits of Sealcoating Your Asphalt Pavement
Partner with an Experienced Asphalt Contractor
You invest in the profitability of your business when you invest in commercial asphalt paving. At Premium Asphalt Paving & Sealcoating, we know what an impact pavement can make when it comes to commercial storefronts. That’s why we’re committed to providing businesses in Central Texas with quality paving services. Contact us today to learn more about our commercial and residential paving services to Bryan/College Station and the surrounding Brazos Valley.